Our Story


Monsoon Valley was founded in 2001 by Chalerm Yoovidhya, a wine-loving entrepreneur with a vision to create a Thai wine culture. Upon returning from his studies abroad, Chalerm saw potential in growing grapes in his beloved native Thailand and set out to show the world that great wines can be crafted even at the 13th latitude of the northern hemisphere.

His first vineyard was at Tab Kwang, in beautiful Khao Yai, a region known as the 'traditional' grape-growing region of Thailand. Surrounded by national parks and jungle, the choice for this area was perfect as the fertile red soil and convenient climate conditions created the best platform for making opulent and rich Shiraz. After initial success in Tab Kwang, he explored other areas of Thailand that would give birth to great wines.

A new opportunity arose in 2002, when Khun Chalerm was invited to plant grapes at the Huay Sai Royal Research project, a trial vineyard located in Petchburi, which at that time was not viewed as a wine-growing region in Thailand. However, to his surprise, the quality of the grapes was very good, so he started searching for a plot of land large enough to grow grapes at a commercial level in the Hua Hin area.

He found the ideal spot in Baan Khork Chang, a pristine valley 35km away from sunny Hua Hin beach. The site was built on a former elephant corral, a sublime place where wild Asian elephants were once domesticated . This is where our flagship vineyard, Monsoon Valley Vineyard, is located today. Varietals such as Colombard and Chenin Blanc, Sangiovese, Rondo and Shiraz were found to thrive here. Added later were Muscat, Dornfelder, Merlot, Cabernet Sauvignon and Sauvignon Blanc varietals.

Being close to the sea gives our Hua Hin vineyards an advantage as nights tend to be cooler with fresh breeze coming from the hills, whilst the sandy and loamy soil is enriched with shells and fossils giving minerality and freshness to the wines. The total area planted in Hua Hin is 300 RAI (48 hectar).

The remaining land is home of many indigenous plants and animals that Khun Chalerm is keen to cherish and foster as he believes that the balance of nature is key to crafting great and unique wines.

See Biodiversity

In 2013, Khun Chalerm ventured further North to Chiang Mai and planted a small vineyard to see if the climate conditions would generate further characteristic wine styles. In doing so, he continued his pioneering spirit, being one of the only people that believes in cultivating grapes in different locations within Thailand, giving wine lovers a choice of wines crafted in various areas that differ in character and style.

Together with a strong viticulture and winemaking team, he continues to explore and continue striving for excellence and crafting high quality Thai wines.


How monsoon valley got its name

The monsoon season is a integral part to healthy crops in any tropical country. Thailand's monsoon season lasts from June to October, and is considered a life-giving period where farmers collect the waters from the monsoon rains and use during the dry season to cultivate their land.

Without this rain, there would be no agriculture possible in Thailand. The characteristic Naga and Monsoon Valley's label is the symbol of fertility and prosperity as the Naga is believed to bring the annual monsoon rains to our region.

What is tropical viticulture?

We often get the question: how it is possible to grow wine grapes in Thailand, a tropical country which doesn't have a four-season cycle such as traditional wine growing countries?

The answer to this is with perseverance and the ability to accept initial failures, everything is possible. In tropical climates, the plant is evergreen, which means it continues to grow without a winter's rest. That also means the plants carry very little grapes, as it would focus mainly on vegetative growth rather than reproductive growth, which is counterproductive if there is a need for grapes. Therefore one has to guide the plant and set the time for the production cycle.

In a tropical climate, one usually splits between rainy vs dry season. Locations chosen to grow grapes usually have a compact dry season which means in the past years, there was almost no rainfall detected during that period and very compact rainy seasons.

During the dry season (green color) which starts in Thailand around mid to end October, viticulturists plan their productive cycle, which will give them grapes. Considering the climate in Thailand, it takes around 120-130 days from pruning until fully matured grapes. The cycle usually starts when the monsoon rains end, which means pruning season starts and ends with the harvest season, usually from mid-February until mid-April.

During that time, water collected in the ponds from the Monsoon rains is used for irrigation. After harvest, with the onset of the rainy season, a new cycle begins and the plant is pruned again.

Since during the rainy season, it rains almost every day, it is impossible to produce high-quality grapes during that time. Any fruit set during this period will be cut out and the whole cycle will be only used as a vegetative growth giving the plant time to recover and rebuild strength for the coming productive dry season.

This method of two cycles/ one crop is intended to help the plants keep their natural balance, whilst guaranteeing only high quality grapes during the dry season.

The Monsoon Valley timeline

A chronological look at Monsoon Valley's history over the past two decades since it's inception.

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2545 BE
  • Launched new wine brand name and label design (Waterfall label), Monsoon Valley Wine, made from grapes harvested from floating vineyard in Samut Sakorn
  • Started preparation for planting Shiraz grapes at trial vineyard, Huay Sai Royal Research project in Prachuap Khiri Khan
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2546 BE
  • Monsoon Valley Colombard was selected to be an official wine served in APEC conference.
  • Started exporting Monsoon Valley Wine to USA, UK and Japan
  • Finished planning 7 Rai Shiraz grapes at trial vineyard, Huay Sai Royal Research project in Prachuap Khiri Khan
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2547 BE
  • Started planting grape vines on Hua Hin Hills Vineyard. With its sandy loam soil and cool climate - the vines showed vigorous growth and good tasting fruit within a year, creating aromatic Monsoon Valley Wine.
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2548 BE
  • The first harvest at Huay Sai Royal Research project in Prachuap Khiri Khan
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2549 BE
  • Bottling of Monsoon Valley Bin 9 Royal Reserve 2005; donated entire lot to HM King Bhumibol 60th ascension to the throne; used at functions in the palace.
  • Harvesting the first vintage at Monsoon Valley Vineyard, Hua Hin
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2550 BE
  • Launched new “Naga” label designed by Ou Baholyodhin, depicting the spiritual and mystical naga, the bringer of monsoon rain and fertility to our vineyard.
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2551 BE
  • Siam Winery built state-of-the-art winery in Samut Sakhon
  • The Sala Wine Bar and Bistro grand opening at Hua Hin Hills Vineyard
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2552 BE
  • World-renowned wine critic Robert Parker tasted Monsoon Valley Wine in BKK, commenting that: "Perhaps the biggest surprise was the 2008 Colombard from Monsoon Valley. This tasty offering had a resemblance to the wonderful Colombard that used to be made in Napa Valley by the owners of Chalone“ and Lisa Perotti Brown – master of wine from USA also mentioned about our Colombard that “Genuinely interesting wine of surprisingly good quality”.
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2553 BE
  • Introduced Monsoon Valley Flagship Range to the market with the launch of Monsoon Valley Sparkling Brut Blanc de Blancs, the first sparkling wine from Monsoon Valley Wine made in the traditional Champenoise method
  • Launched Monsoon Valley Cuvée de Siam Blanc and Cuvée de Siam rouge, highest quality wine made from the healthiest and ripest grapes – with tiger label design from Thailand’s national artist, Thawan Dutchanee
  • Monsoon Valley Wine together with top chefs from around the world, such as McDang, Ian Kittichai, Bo and Dylan Jones, David Thompson, showcased new fine dining experiences by pairing Thai food with Monsoon Valley Wine at Hua Hin Hills Vineyard.
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2554 BE
  • Launch of Monsoon Valley Sparkling Extra Sec Rosé, the finest sparkling rosé from Monsoon Valley Wine
  • Continued charitable dinners – joining the second annual fundraiser for Soi Cats and Dogs (SCAD) charity. Monsoon Valley was also the only Thai wine that partnered with Bangkok Chef Charity Gala Dinner.
  • Monsoon Valley Wine together with Thai celebrity, Mr.Ravit Teutvongse, created a special label theme “Relationship” for raising funds for border patrol police schools and underprivileged children in Northeastern Thailand under the royal patronage of Her Royal Highness Princess Maha Chakri Sirindhorn.
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2555 BE
  • 10th year anniversary of Monsoon Valley Wine
  • Hosted 10 Chefs 10 Dinners at Hua Hin Hills Vineyard to celebrate 10th year anniversary of Monsoon Valley Wine featuring 10 of Thailand’s top chefs who created exclusive menus to pair with Thai world-class wine, Monsoon Valley Wine.
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2556 BE
  • Monsoon Valley Late Harvest Chenin Blanc won gold medal at Decanter World Wine Awards (DWWA)
  • Monsoon Valley Vineyard started growing experimental plots at our vineyard in Chiang Mai
  • Continued to host 10 chefs 10 dinners to celebrate Monsoon Valley’s 10th anniversary with another 5 world-class guest chefs
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2558 BE
  • Monsoon Valley Chenin Blanc and Monsoon Valley Cuvee de Siam Rouge won Gold medals at Mundus Vini International Wine Award
  • Monsoon Valley Late Harvest Chenin Blanc won Gold medal at Decanter World Wine Awards (DWWA)
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2559 BE
  • Monsoon Valley wine continued to win international wine awards from around the world such as Hong Kong International Wine and Spirit Competition, Decanter World Wide Awards, Mundus Vini International Wine Award, International Wine Challenge, Japan Wine Challenge, and The Global Syrah Master.
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2560 BE
  • Re-launched Hua Hin Hills Vineyard as “Monsoon Valley Vineyard”
  • Monsoon Valley Wine was awarded “Brand of the Year”, National Award for Thailand at World Branding Awards, UK.
  • Monsoon Valley launched Monsoon Valley Signature Red and Monsoon Valley Signature White, a collection of red and white wine made from finely selected quality grapes from Monsoon Valley Vineyard.
  • Monsoon Valley Brut Prestige Sparkling wine, a new sparkling wine was launched.
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2561 BE
  • Monsoon Valley Vineyard hosted the much-anticipated annual Monsoon Valley Harvest Festival 2018 during 1-17 March, 2018, offering “From grape to glass” experience to all guests.
  • Monsoon Valley White Shiraz outperformed over 1,000 rosé wines from around the world by winning top 3 awards from Best Rosé in Thailand 2018, including No.1 Top 10, Best of Show, and Best Value.
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2562 BE
  • Monsoon Valley Wine won world-class wine awards such as Decanter World Wine Awards 2019 (UK), Mundus Vini The Grand International Wine Award 2019 (Spring Tasting 2019, Germany), and AWC Vienna International Wine Challenge 2019 (Austria), and became the only Thai wine that won over 300 international accolades proving its world-class quality once again.
  • Monsoon Valley Brut Prestige Sparkling Wine Vintage 2018 won gold medal from Mundus Vini The Grand International Wine Award 2019 (Spring Tasting 2019), Germany
  • Monsoon Valley Signature Red Vintage 2014 won gold medal from Asian Wine Review 2019, Hong Kong
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2563 BE
  • Monsoon Valley celebrated its another milestone with “Monsoon Valley 300 Awards Celebration”. Monsoon Valley Wine has earned more than 300 internationally renowned prestigious wine awards, bringing pride and joy to Thailand as winemaker with the most awards and exceptional wines with high standard to the world.
  • The Launch of Monsoon Valley Wine Bar, the new hangout place where you can find world-class wine and gourmet dishes from around the world, in the city centre of Hua Hin
  • Monsoon Valley Vineyard launched “Ban Khok Chang Elephant Sanctuary” project to help reduce the number of elephants in the city and bring them back to be as close to nature as possible. Wildlife Friends Foundation has provided expert knowledge how to take care of elephants and helped design the area to be a natural habitat for elephants that is safe for both the elephants and the visitors.
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2564 BE
  • Monsoon Valley has once again received 8 awards at AWC Vienna this year, including 2 GOLDs, 4 SILVERs and more, as below: ​

      GOLD: Cuvee de Siam Rouge 2016 / Shiraz 2017​

      SILVER: Cuvee de Siam Blanc 2014 / Cuvee de Siam Rouge 2015 / Signature White 2020 /   Signature Red 2016​

      SEAL OF APPROVAL: Colombard 2021 / Shiraz 2018​

  • Monsoon Valley has achieved remarkable results at this year’s 2021 HKIWSC, with seven awards in total at this year’s show as below;​

      Silver Award 2021: Monsoon Valley Cuvee de Siam Rouge 2015​

      Bronze Award 2021:​

      Monsoon Valley Signature Red 2018​

      Monsoon Valley White Shiraz 2021​

      Monsoon Valley Shiraz 2018​

      Monsoon Valley Colombard 2020​

      Monsoon Valley Brut Prestige 2020​

      Monsoon Valley Colombard 2020​

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2565 BE

    This partnership unites two of Thailand’s most highly-respected and world-renowned exports: Monsoon Valley, which produces superior grapes and exceptional beverages, and Alex Albon, who has reached the pinnacle of racing in global motorsport.​

  • Monsoon Valley has once again received 8 awards at AWC Vienna this year, including 1 GOLDs, 5 SILVERs and more, as below:​

     GOLD: Cuvee de Siam Rouge ​

     SILVER: Monsoon Valley Cuvee de Siam Blanc​

                    Monsoon Valley Shiraz​

                    Monsoon Valley Signature Red​

                    Monsoon Valley Signature White​

                    Monsoon Valley Blended White​

     SEAL OF APPROVAL: Colombard, White Shiraz, Blended Red​

  • Monsoon Valley is proud to represent the best of Thailand at the APEC Finance Ministers Process 2022 Gala Dinner on October 19th, 2022 at the Shangri-La hotel in Bangkok. The esteemed guests enjoyed our Monsoon Valley Cuvee de Siam Rouge, Monsoon Valley Cuvee de Siam Blanc, Monsoon Valley Shiraz and Monsoon Valley Colombard.​

  • Renovation of Sala Restaurant ​

  • 20th year anniversary of Monsoon Valley Wine​